Needed to promote the new Croissant Toast Sandwiches from Panera, so we dialed up the French-ness, dialed up the fashion, and designed a Croissant Clutch bag with built-in ventilation to keep your sandwich nice and toasty. It sold out in 24 hours.

Made with Sam Christian, Bobby Doherty and the team @ 72andSunny

Needed a kickoff spot to get NFL fans hyped for the first real season of football since the start of the pandemic, so we let the voiceover guy step out of his cage to personally pump up every NFL fan he could in real life — because we can do things in real life again.

Made with Joe Jones and team at Arts & Letters Creative Company

Needed to lean into the drama and ever-changing landscape of the NBA, so we settled on the construct of time as a way of not only announcing the upcoming season, but as a way to talk to players, teams, season storylines, and career arcs — of which there are many.

Made with Joe Jones and team at Arts & Letters Creative Company

Needed to let the world know that MassMutual offers financial planning in addition to the life insurance they’re known for, so we enlisted the help of cats, stuffed animals, and talking paintings to let people know that when it comes to feeling better about their financial future, the feeling is MassMutual.

Made with Sam Christian, Sheena Brady, and the team @ 72and Sunny

Needed to show people where their Vital Farms eggs came from, so we put cameras out in their pastures, tracked all their eggs back to said pastures, and hired a Vital Farms farmer to memorize a really long monologue to show you that you can look up the hens that laid your Vital Farms eggs directly from the carton.

Made with Riley Shine and team at Preacher

Needed to promote the Galaxy S23 Ultra’s 100x zoom feature, so we did the most “worst practice” thing we could think of and made some billboards that weren’t even legible — unless of course you had a Galaxy S23 Ultra.

Made with Sarah Arrington and team at Ogilvy NY

Needed teens to drink Fanta, so we reminded them that our unique tastes are their unique tastes. Mis sabores únicos es su sabores únicos. Or something like that.

Made with Riley Shine and team at Preacher

There are a lot of opinions out there about what you should do with your money, so we wanted to show that Citizens isn’t just another another financial opinion, but one that can help you make since of, as the spot says, everyone’s two cents.

Made with Haeun Kim and team at Ogilvy NY

Needed to help fans get ready for fall Saturdays full of college football, so we created a College GameDay cereal collection with custom cereals for each of the show’s six hosts and passed them out live from the GameDay set to reward fans for coming out.

Editor’s note: “Pollacky Charms” was pitched, but not approved.

Made with Joe Jones and team at Arts & Letters Creative Co.

Needed to create a collection of lighters for marijuana’s big day that moved away from the low-brow cannabis clichés of the past and reflected the elevated tastes of today’s cannabis user. So, we renamed the holiday altogether to something a little more regal, and proceeded to design some limited-run polished brass lighters that are as much coffee table piece as they are functional lighter.

Made with Haeun Kim, Aneta Klekotko, Brian Gartside, and the team at Ogilvy

Needed to celebrate kids making tremendous plays on the field by doing more than just putting their highlights on tv. So we went to their hometowns and made them literal heroes by celebrating their accomplishments with unique tributes and ceremonies that paid homage to their play in a way their entire town could enjoy.

Made with Jimmy Blount and team at Preacher

We made some spots to remind us sports-lovers of why we love sports (and why there’s no place like it).

Made with Joe Jones and team at Arts & Letters Creative Company

We made a spot to elevate black voices and show how each and every one of their efforts for social justice is bigger than the game itself.

Made with Chris Araujo and team at Arts & Letters Creative Company

We made a spot to celebrate the wins and progress happening on and off the court across women’s sports.

Made with Alex Brusko and team at Arts & Letters Creative Company

There’s a lot of financial news out there that can make it tough to know where to turn or what to do, so we wanted to show that Citizens is there to help you navigate all that noise and make sense of your money.

Made with Haeun Kim and team at Ogilvy NY

Needed to show that Citizens’ financial guidance can bring clarity in a world full of information and opinions, so we decided brutal simplicity was best for this NY/NJ DOOH campaign.

Made with Haeun Kim and team at Ogilvy

We made some type-driven ads to sell life insurance to alive people before they die.

Made with Riley Shine and team at Preacher

We made a campaign for the Kohl’s moms raising badass young athletes by flipping the script on the father-son sports cliché.

Made with Jamie Stark and team at Mekanism

In the year 2020, we needed to show how important it was to get outside and roam around like a Vital Farms hen. So we did just that and penned some naturey, farmsy poems about getting out into space, and starting on National Haiku Day, we dropped our “pasture-raised prose” on their IG page.

Made early pandemic days with Riley Shine and team at Preacher

We made a ‘90s campaign for a ‘90s beverage that came back in 2017 but still tasted like the ‘90s.

Made with the wonderful team at Mekanism

Before switching to copywriting, I spent five years in the account management department at some amazing agencies. I loved my teams, and I loved the work we made. I just didn’t love my actual job.

But while account life wasn’t for me, I was able to gain invaluable experience working alongside some amazing creative teams.

Here are some of my favorites from that chapter.